And even then, Bruce Almighty and God Tussi Great Ho have simply nothing in common. No sir, none of the original's crispy one-liners, zany humour, Jim Carey brand of facials or spontaneous endearment with a 'with great power comes greater responsibility' message to be found here.

Believe it or not, it is viewers like you who influence these snap decisions taken by broadcasters and programme developers. This has been made possible by new software introduced by Mumbai-based overnight ratings agency Audience Measurement and Analytics (aMap) called Dashboard.

The ongoing Unforgettable tour, featuring Amitabh Bachchan, Abhishek Bachchan, Aishwarya Rai Bachchan, Preity Zinta, Riteish Deshmukh, is currently being aired on television in a show called the Idea Unforgettable Tour Diaries.

The film could have made interesting points about the economics of terror, the commoditisation of news and its sensationalised packaging as entertainment. In the final analysis, all the hints cannot distract from the fact that as a piece of entertainment, this mission is a failure.

Director Apoorva Lakhia on his new film, Mission Istanbul, starring Zayed Khan and Vivek Oberoi.

From a Harvard drop-out who set up his own music label, James Murdoch became a surprise potential successor to the News Corp throne. Till then only elder brother Lachlan had been in the reckoning. James went on to head BSkyB, one of UK's top pay TV brands.

In-game advertising ( or advergames) is catching on in India. Advertisers consider it to be an effective medium to improve brand recall. Indian gaming companies are looking at it as a promising new revenue stream that could offset growing game development costs. An advergame is a fusion of non-intrusive advertising, marketing and branding. Advergames also have potent market research capabilities, demographic assessments or statistics for specific regions just a click away.

Harman Baweja's debut film Love Story 2050 is predictable, boring and a terrible waste of time. Avoid at all costs.

NDTV Imagine, the entertainment wing of Prannoy Roy-promoted NDTV Network, is close to forming a 50:50 joint venture with Manmohan Shetty - the former promoter of Adlabs - to enter film production.

From Shool to this Friday's release, De Taali, National Award winning director Eshwar Niwas, better known as E Niwas, has come a long way.

A mind-boggling effort from Kamal Hassan-Ravi Kumar duo. It is difficult to select the best of the ten roles that Kamal has essayed in this superbly crafted technical effort. Himesh Reshamiya's music is the only average fare in the film while technically and aesthetically the film stands up to the present international standards.

K. Sathyanarayana [Satish] talks about how it feels to win a national award for his Telugu film, Hope.

As the countdown of Kamal Haasan's Tamil film, Dasavathaaram begins, Suresh Krissna reminisces about his association and relationship with the actor whom he directed in three films Sathya, Indrudu Chandrudu and Alavandan.

Bhojpuri star Ravi Kissen made his first television appearance with Sony Entertainment Television's Bigg Boss. Now, he is back in Zee TV's reality show, Ek Se Badhkar Ek Jalwe Sitaron Ke.

Shoma A Chatterjee offers a sneak preview of Via Darjeeling, a Hindi film shot against the intriguing landscape of this hill city.

'By imaginatively innovating around some of these proven techniques from the likes of the NFL, the IPL can continue to innovate and enrich the franchisees and players, while creating a unique and exportable product as well.'

Just when we're very psyched about catching Salman Khan's new show Dus Ka Dum on Sony Entertainment Television, which kicks off on June 6, NDTV Imagine has decided to air its serial Junoon Kuch Kar Dikhanne Ka with Hrithik Roshan on the very same day.

In tough times such as the present, what is wrong if Sex and the City lets women dream a little, imagine a world with earthly pleasures of shoes and expensive designer name dresses? Nobody questions Steven Spielberg when he sends Indiana Jones on a long, ridiculous journey looking for a crystal skull. So why cannot women aspire to buy a pair of Manolo Blahnik, even at a price tag of $525?

The other day I was re-arranging some old stuff in my drawer when I discovered an old stack of dusty comic books. One of them happened to be good ol' Tinkle --mother to beloved desi toons like Kaalia-The Crow and Shikari Shambu.

Raja Sen on Amitabh Bachchan's blog, and why the superstar needs a crash course on celebrity blogs.

Bobby Bedi who is currently producing a three-film series on the epic Mahabharat, at an estimated $70 billion budget, has complained to the United States Congress that enforcement authorities have been lax in dealing with peddlers of counterfeit Indian movies.

Universally practiced forms of discrimination and exclusion include social and cultural segregation, expressed in various forms of refusal to have any social interaction; endogamy, expressed through the universal prohibitions on Dalit-non-Dalit marriages and through severe social sanctions on both Dalits and non-Dalits, who break this taboo.'In short, in most social contexts, Dalit Muslims and Dalit Christians are Dalits first and Muslims and Christians only second,' it said.

Tashan is a lavishly-told fairy tale of three con-men, which emphasises on swagger not purpose and settles for style over substance. But if you aren't looking for the latter, Tashan is all-revelry.

After playing a traditional bahu, telly star Sampada Vaze will transform into a trendy host!

The scale of the mismanagement is so great that both the Indian farmer and the Indian consumer are suffering.

In conversation with Sudeep on his first Hindi movie, Phoonk and furure projects.

The ongoing tussle between Amitabh Bachchan and Maharashtra Navnirman Sena supremo Raj Thackeray has taken another turn, as the Bollywood superstar has broken his silence once again. In an interview to the tabloid Mumbai Mirror, Bachchan said, 'I am not leaving this city and going anywhere. Let them throw bottles and stones. Let them burn my effigies and bring morchas in front of my house -- but I won't budge.'

India's first integrated arts and film museum-archive-entertainment centre, The Osianama, has added to it's growing collection of Sci-Fi and Horror artworks from Hollwyood cinema, the latest being items from Jurassic Park and Aliens.

A week before a good friend's wedding in Jodhpur, I am starting to panic. What is the difference between a casual shalwar kameez and a dressy shalwar kameez? Should I go sari-shopping in Southall or Mumbai? I flick through old issues of Hello! magazine, looking at Liz Hurley dressed up as an Indian princess for her wedding, courtesy of her famous designer friends: Versace, Valentino and Cavalli. My panic mounts.

The fee that TV channels pay to independent cable operators and the multi-system operators is set to go up by 40-50 per cent. The market for carriage fee charged by cable operators to distribute satellite television channels is on fire.A plethora of new TV channels have been launched and are jostling for space on the already choked analogue cable pipe. Nearly 330 channels are chasing bandwidth that can accommodate barely 80 channels.

Megha Gupta never planned on being an actress. However, fate had other plans for the lead actress of NDTV Imagine's Main Teri Parchhain Hoon.

With viewers rallying behind mythological stories like Ramayana and Mahabharata, broadcasters like Star Plus, NDTV Imagine and Zee TV, among others, are hoping to generate at least Rs 150-200 crore (Rs 1.5 billion to 2 billion) from advertisers in the next one year, accounting for about 10-12 per cent of the total advertising revenue generated between the top six general entertainment channels. Till recently, soaps, dramas and thrillers were attracting advertisers and viewers

The new Mahabharata will be produced by Bollywood filmmaker, Bobby Bedi.

Advertisers across product categories are using advergaming to push their brands

With 18 advertising deals in its kitty, NDTV Imagine determinedly chases the Rs 300 crore (Rs 3-billion) plus revenue target. In the latest TAM report (4 years plus viewers in cable and satellite homes in the Hindi-speaking markets) the channel shares the number three slot with Sony, ahead of Sahara, Star One, Sab and 9X.

A profusion of religious architecture spreads over an ancient agrarian landscape in Tamil Nadu, the deep south of India. Guy Trebay takes it in.

IPL is all set to auction the players, following the bidding for teams by corporates. Apart from being a huge money churning excercise IPL promises on being entertaining too.

Contrary to Rohit Shetty's hit comedy, Golmaal which was consistently funny, Sunday entertains as long as it tries to be funny but isn't sly enough to find a mention in the archive of whodunits.

Alliance Lumiere, owned by NDTV Imagine, the entertainment company of NDTV, is all set to launch an international film channel. The films will be distributed in India and abroad. They will also be marketed through DVDs and VCDs for private viewing.

The conflict in the top management became public last week with both sides accusing each other of mismanagement of the TV business. Sources in the Vir Sanghvi camp said that the investors were unhappy with the performance of the company's entertainment channel and Indrani Mukerjea's interference in the news business.